No long setup today. Just five questions.
Sit with each one honestly.
1. Did conversion improve after a stronger promo ... while refund or churn signals got worse later?
If yes, the offer moved people who weren't ready. The pressure worked at checkout. The misalignment showed up after.
2. Are customers defaulting to your cheapest option and then disappearing?
That's usually a sign the entry point feels "safe" but isn't sufficient. They're not getting a result, so they don't come back.
3. Do customers frequently ask "how long does this take?" after they buy?
That question is not a support question. It's an offer question. It means the offer didn't set expectations. The customer is uncertain, and uncertainty leads to churn.
4. Does your subscription only move when the discount gets bigger?
If the only reason people subscribe is savings, you haven't earned continuity. You're borrowing it.
5. Would a brand-new customer know exactly where to start and why that starting point is right for them?
This is the big one. Read your offer page like a stranger would. Is the path obvious? Or is it just persuasive?
If you answered "yes" to questions 1 through 4, or "no" to question 5 ... your offer probably has a pressure problem.
Not a product problem. Not a traffic problem. Not a retention team problem.
An offer problem.
The good news is that this is fixable. And fixing it doesn't mean blowing up your funnel or slashing prices further.
It means rebuilding the offer around the customer's path to success instead of around your need for immediate action.
Tomorrow I'll walk you through what that actually looks like in practice.
See you tomorrow,
Jeremiah
P.S. If you went through those five questions and something clicked ... hit reply and tell me what you noticed. Sometimes just naming the problem out loud is the first step toward fixing it.
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