This week I showed you what PMF looks like in real life.
Not a textbook example. Not a made-up brand. My own business, dissected in plain English.
And I did it for one reason.
I wanted you to see that PMF isn't some abstract startup concept. It's not something you figure out once and never think about again. It's a living decision that shapes how your business runs every single day.
When it's clear, things get easier. Not perfect. Easier.
When it's fuzzy, everything downstream gets harder. Messaging gets complicated. Acquisition gets expensive. Retention gets noisy. The team keeps guessing.
So here's the question I want to leave you with:
Can you write your PMF statement in one sentence without hedging?
I help/sell to _____ who _____ and want _____ but worry about _____.
If you can, great. The next step is checking whether your business actually reflects it ... your ads, your homepage, your offer, your content.
If you can't, that's okay too. It just means you know where the work is.
Most of the founders I talk to fall into the second group. Not because they're not smart or not working hard. But because nobody ever handed them a clear process for finding this.
That's a big part of why I wrote The Ecom Flywheel.
Chapter 4 walks through PMF in detail. Chapter 15 gives you a 28-day sprint to find yours, step by step, even if you're starting from scratch.
The whole book is built around one idea: giving you the same framework I use with my private clients, so you can diagnose your own constraints and know exactly what to do to remove them.
Think of it less like a business book and more like having me sit beside you, walking through your business, and pointing at the thing that's actually holding you back.
If that sounds useful, you can grab a copy here.
And if you're already reading it and want to talk through what you're finding, just hit reply. Tell me where you're stuck. I read every response.
See you tomorrow,
Jeremiah
P.S. PMF is just the first spoke in the Flywheel. Once demand is organized, the next question is: how do you talk about it in a way that makes the right people stop and pay attention? That's what we're going to dig into next.
100% Typo Guarantee … This message was hand-crafted by a human being … me.
There was no review queue, no editorial process, no post-facto revisions. I just wrote it and sent it … so I can pretty much guarantee some typo or grammatical error that would make all my past English teachers cringe.
Anonymous Data Disclaimer … Most of my clients prefer that I not share the inner workings of their businesses or the exact details of the marketing strategies we develop. To share my proprietary intellectual property without compromising the sensitive nature of my relationship with them, I often anonymize what I share with you. This may include changing the specifics of their industry, what actually happened, or what we developed together. When I make these changes, I work to preserve the success principle I want to convey to you while obscuring sensitive data. This is necessary.