The exact process to find your winning hook

Over the last two days, I've shown you:

Today, I'm going to give you the exact blueprint we use to find that winning message.

This is the process that uncovers the hook that makes people stop scrolling and engage.

Step 1: Determine the market and the pain

First, figure out who you want to talk to and what their acute pain is.

Not a vague pain. A specific, frustrating problem they deal with regularly.

Your product is the solution that takes them from that pain to their desired benefit.

We use a simple formula to map this out:

"How [Market Segment] go from [Pain] to [Benefit] without [Apprehension]."

Here’s my personal PMF, for example: "How ecom founders go from feeling stuck to scaling revenue without sacrificing profits or sanity."

This isn't meant to be good copy. It's a formula to isolate the variables you need to test.

Step 2: Turn it into 20-30 hooks

Once you have your PMF formula, convert it into 20-30 different "hooks."

A hook is the opening line of your ad … the first thing people see in their feed.

Each hook should test a different angle, pain point, or benefit from your formula.

Step 3: Test for CTR (All)

Load all 20-30 hooks into a single ad set with a low budget.

Use the same neutral visual and headline for every variation. You're only testing the hook.

Then measure CTR (All) to see which message gets people to engage.

The goal? Find the hook that makes people hit "See More" and read the rest of your ad copy.

Because here's the thing: The more of your story people read on the platform, the more likely they are to convert … even if they don't click through right away.

Step 4: Ensure congruence

Once you find the winning hook (the one with the highest CTR that Meta favors), rebuild your funnel around it.

Your long-form ad copy, your landing page, your offer … everything should align perfectly with that hook.

No bait-and-switch. No confusion.

Just one clear, consistent message from start to finish.

When you nail your message, Meta can take that and scale it.

But without a message that resonates? You're just burning budget hoping something sticks.

The beauty of this process is that it's systematic. You're not guessing. You're testing, measuring, and letting the data tell you what works.

And the metric that tells you when you've found it? CTR (All).

If this framework resonates with you … or if you're struggling to identify your winning segment or craft hooks that actually engage people … just hit reply and tell me where you're stuck.

Are you unsure who your core audience is? Are you testing messaging but not seeing movement in your CTR? Are you scaling but your CPA keeps climbing?

Let me know. I'm always focused on figuring out what actually makes a difference and doing more of that.

See you tomorrow,

Jeremiah

100% Typo Guarantee … This message was hand-crafted by a human being … me. While I use AI heavily for my research and the work I do, I respect you too much to automate my email content creation.

There was no review queue, no editorial process, no post-facto revisions. I just wrote it and sent it … therefore, I can pretty much guarantee some sort of typo or grammatical error that would make all my past english teachers cringe.

Anonymous Data Disclaimer … Most of my clients prefer that I not share the inner workings of their businesses or the exact details of the marketing strategies we develop. In order to be able to share my own proprietary intellectual property without violating the sensitive nature of my relationship with them, I often anonymize what I share with you. This often includes changing the specifics of their industry, what actually happened, or what we actually developed together. When I make these changes, I work to preserve the success principle I want to convey to you while obscuring sensitive data. This is necessary.