We've covered a lot in this series.
The retention lie. The three customer states. The four pillars. The subscription trap. Promo dependency. Where email fits.
Today I want to make it simple.
Here's what to do in the next 30 days …
Pick your #1 product. Your hero. The one that matters most.
Then build a basic Results Architecture for it:
Step 1: Define the result in one sentence.
Not marketing fluff. Not "supports wellness." Something specific and observable.
What will customers actually notice when this works?
Write it down.
Step 2: Create a simple timeline.
Week 1: What might they notice? What's normal if they don't notice anything?
Week 2-3: What changes? What should they look for?
Day 60-90: When does the full result typically show up?
Write it down.
Step 3: Identify the one behavior that predicts success.
What's the thing that, if they do it consistently, dramatically increases their odds of getting results?
Write it down.
Step 4: Add interpretation support.
Where do customers typically get confused or worried? What questions does your support team hear over and over?
Write down the top 3 "is this normal?" moments ... and create simple answers for each.
Step 5: Rewrite your first 14 days of post-purchase communication.
Make it about success, not selling.
Guide the behavior. Reinforce the timeline. Normalize the variability. Help them see progress.
That's it.
You don't need to rebuild everything. You don't need a new tech stack. You don't need to hire an agency.
You just need to answer one question better than you're answering it now:
"How do we help customers succeed ... and know they're succeeding?"
Answer that, and retention takes care of itself.
See you tomorrow,
Jeremiah
P.S. If you've read this whole series and you're thinking, "This makes sense, but I'm not sure where to start for my specific situation" ... just hit reply and tell me what you're stuck on. I read every response.
100% Typo Guarantee … This message was hand-crafted by a human being … me. While I use AI heavily for my research and the work I do, I respect you too much to automate my email content creation.
There was no review queue, no editorial process, no post-facto revisions. I just wrote it and sent it … therefore, I can pretty much guarantee some sort of typo or grammatical error that would make all my past english teachers cringe.
Anonymous Data Disclaimer … Most of my clients prefer that I not share the inner workings of their businesses or the exact details of the marketing strategies we develop. In order to be able to share my own proprietary intellectual property without violating the sensitive nature of my relationship with them, I often anonymize what I share with you. This may include changing the specifics of their industry, what actually happened, or what we developed together. When I make these changes, I work to preserve the success principle I want to convey to you while obscuring sensitive data. This is necessary.