Jan 5, 2026
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4 min read
The fix isn't more creative. It's not more angles ...
Jan 4, 2026
So if scaling feels hard, the answer isn't to push harder downstream ...
Jan 3, 2026
7 min read
When you test an offer change, you need to measure downstream health ... not just checkout behavior ...
Jan 2, 2026
6 min read
This email is way too long ... I'm sorry.
Jan 1, 2026
Retention doesn't fail at the end. It fails at the beginning ...
Dec 31, 2025
A lower conversion rate of people who actually succeed is worth way more than a high conversion rate of people who quit early.
Dec 30, 2025
5 min read
If your best customer followed your offer exactly as presented ... without any extra explanation ... would they be set up to succeed?
Dec 29, 2025
You don't improve messaging by decorating it ...
Dec 28, 2025
"Professional" is often just fear ...
Dec 27, 2025
You’ve seen it a thousand times ...
