Jan 7, 2026
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4 min read
When your offer has too many options, you're outsourcing the decision to a customer who doesn't have enough context to make it ...
Jan 6, 2026
If someone has to "translate" what you meant when they land on your page, you've already lost them ...
Jan 5, 2026
The fix isn't more creative. It's not more angles ...
Jan 4, 2026
So if scaling feels hard, the answer isn't to push harder downstream ...
Jan 3, 2026
7 min read
When you test an offer change, you need to measure downstream health ... not just checkout behavior ...
Jan 2, 2026
6 min read
This email is way too long ... I'm sorry.
Jan 1, 2026
Retention doesn't fail at the end. It fails at the beginning ...
Dec 31, 2025
A lower conversion rate of people who actually succeed is worth way more than a high conversion rate of people who quit early.
Dec 30, 2025
5 min read
If your best customer followed your offer exactly as presented ... without any extra explanation ... would they be set up to succeed?
Dec 29, 2025
You don't improve messaging by decorating it ...
