I was on a call last week with a founder who was absolutely tearing his hair out.
He'd built a solid product. Great reviews. Repeat customers. The works.
But he couldn't scale past $3,000 a day in ad spend without the wheels falling off.
Every time he tried to push harder, his cost per acquisition would spike. It was like Meta couldn't find enough people to show his ads to. He'd burn through creative after creative, constantly chasing the next "winning" angle.
Here's what he said that stuck with me:
"I feel like I'm doing everything right, but I hit this invisible ceiling. Why can't I just ... grow?"
Here's the thing most people miss:
You can't force growth if you haven't nailed Product-Market Fit first.
I know, I know. You've heard that term a million times. It sounds like startup jargon that doesn't apply to you.
But here's what it actually means in plain English:
Product-Market Fit is answering one simple question: Does your product satisfy existing demand, and who exactly does it satisfy it for?
That's it.
Not "who could theoretically use this?" Not "who might like this if they tried it?"
Who is actively looking for what you're selling right now?
When you nail this, everything changes.
One of our clients went from struggling to spend $5,000 a day to confidently deploying $100,000 a day on a single market segment.
Same product. Same team. Different approach.
Tomorrow, I'm going to show you exactly what changed and why it worked.
But here's my question for you today:
If you had to describe your ideal customer in one sentence right now, what would you say?
Hit reply and tell me. I read every response.
See you tomorrow,
Jeremiah
P.S. … If your answer is "everyone who needs [your product category]," you're going to want to read tomorrow's email very carefully.
100% Typo Guarantee … This message was hand-crafted by a human being … me. While I use AI heavily for my research and the work I do, I respect you too much to automate my email content creation
There was no review queue, no editorial process, no post-facto revisions. I just wrote it and sent it … therefore, I can pretty much guarantee some sort of typo or grammatical error that would make all my past english teachers cringe.
Anonymous Data Disclaimer … Most of my clients prefer that I not share the inner workings of their businesses or the exact details of the marketing strategies we develop. In order to be able to share my own proprietary intellectual property without violating the sensitive nature of my relationship with them, I often anonymize what I share with you. This often includes changing the specifics of their industry, what actually happened, or what we actually developed together. When I make these changes, I work to preserve the success principle I want to convey to you while obscuring sensitive data. This is necessary.