I help $10M+ ecom companies get unstuck and start scaling in less than 90 days without sacrificing profits or sanity.
Jan 23, 2026
•
3 min read
If your product disappeared tomorrow, would your best customers actively go looking for a replacement ...?
Jan 22, 2026
If you've been stuck thinking, "People love it once they try it" ... you might be solving the wrong problem ...
Jan 21, 2026
Profit creates margin. Margin creates patience. Patience protects alignment. Alignment compounds.
Jan 19, 2026
4 min read
These are the six levers that increase profit without degrading trust, results, or retention ...
Jan 18, 2026
Under-yielding doesn't announce itself ...
Jan 17, 2026
Customers were buying, but they weren't committing deeply enough. And that shallow commitment was leaking value everywhere ...
Jan 16, 2026
This is where good founders ... smart, hardworking people ... quietly break their own businesses ...
Jan 15, 2026
The calmest founders aren't the most disciplined. They're the ones with the best margins ...
Jan 14, 2026
Profit isn't the reward you get after growth. Profit is the requirement that makes growth possible ...
Jan 13, 2026
5 min read
What should customers notice in the first 14 days ...?
Jan 12, 2026
Is this normal ...?
Jan 11, 2026
Why great products still lose customers ...
Jan 10, 2026
"Brand loyalty" is hogwash ...
Jan 9, 2026
Retention isn't a communication problem. It's a results problem ...
Jan 8, 2026
Platforms amplify truth, not tactics. And boring acquisition is profitable acquisition ...
Jan 7, 2026
When your offer has too many options, you're outsourcing the decision to a customer who doesn't have enough context to make it ...
Jan 6, 2026
If someone has to "translate" what you meant when they land on your page, you've already lost them ...
Jan 5, 2026
The fix isn't more creative. It's not more angles ...
Jan 4, 2026
So if scaling feels hard, the answer isn't to push harder downstream ...
Jan 3, 2026
7 min read
When you test an offer change, you need to measure downstream health ... not just checkout behavior ...
Jan 2, 2026
6 min read
This email is way too long ... I'm sorry.
Jan 1, 2026
Retention doesn't fail at the end. It fails at the beginning ...
Dec 31, 2025
A lower conversion rate of people who actually succeed is worth way more than a high conversion rate of people who quit early.
Dec 30, 2025
If your best customer followed your offer exactly as presented ... without any extra explanation ... would they be set up to succeed?
Dec 29, 2025
You don't improve messaging by decorating it ...
