We've spent the last few days talking about why margin matters and how to diagnose if you're under-yielding.
Today I want to give you the fix.
Because here's what most founders do when they realize profit is thin …
They raise prices.
They cut costs.
They push subscriptions harder.
They add upsells at checkout.
And sometimes those things help. But often? They just add pressure without fixing yield.
Here's what actually works …
These are the six levers that increase profit without degrading trust, results, or retention.
Lever 1: Depth of commitment (not order size)
Most founders optimize for AOV. That's a mistake.
Higher AOV doesn't guarantee higher yield … it can actually reduce yield if customers are buying more than they're ready for.
The better target: commitment depth.
Are customers entering the path fully, or are they hedging?
Are they buying enough to get real results, or are they "trying it out"?
The fix: Align your entry offer with the timeline required for outcomes. If results take 60 days, don't sell 30-day supplies.
Lever 2: Path clarity
Confusion kills yield.
When customers don't know what to do next, they under-commit, progress slowly, and churn early.
The fix: Build a clear recommended path. Fewer decisions. Obvious next steps. Simple milestones so they know it's working.
Lever 3: Temporal alignment
This is the one everyone misses.
If your product takes time to work, but your offer structure doesn't account for that time, customers will evaluate too early and bail before outcomes happen.
The fix: Structure the purchase so customers have enough runway to experience results before they decide whether to continue.
Lever 4: Early wins
The faster customers see progress, the more likely they are to stay, reorder, and commit deeper.
The fix: Design your onboarding and early experience to create visible wins as quickly as possible. Even small wins build momentum.
Lever 5: Continuity without urgency
The best brands don't need constant pressure to move product. Customers just... continue.
The fix: Build natural continuity into the path. Make reordering obvious and easy. Use subscription as a supportive default, not a forced tactic.
Lever 6: Fewer decisions, higher yield
Every fork in the path creates hesitation. Every choice creates hedging.
The fix: Reduce options. Recommend a start. Make the path singular and clear.
Here's what's important to understand …
None of these levers require you to "extract more" from customers.
They're not pressure tactics. They're not manipulation.
They're just ... design.
You're designing a system that captures the value that's already there instead of letting it leak through confusion, misalignment, and under-commitment.
When you do this right, profit rises … but so does retention, customer satisfaction, and results.
That's how you know it's working.
Tomorrow I'm going to bring this all home and give you the one thing to remember.
Because if you forget everything else, this is the piece that matters.
See you tomorrow,
Jeremiah
P.S. The question isn't "How do we make more money?" The question is "Where is value leaking, and how do we stop the leak?"
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