Here's a tactic that sounds too simple to work.
But I've used it with dozens of brands, and it works every single time.
Send an email with no links. No offer. Just a question.
That's it.
Here's what it looks like:
Subject: Quick question
Hey [Name],
You've been using [product] for a few months now, and I'm genuinely curious ... what's the #1 thing you're still trying to solve when it comes to [their broader goal]?
Just hit reply and let me know. I read every response.
Thanks,
[Your name]
No "click here." No "shop now." No clever CTA.
Just a real question from a real person.
What happens next is magic.
People reply. A LOT of people.
And they don't give you corporate-speak answers. They give you the raw, unfiltered truth.
One brand I worked with sold a skincare product for women over 40. They sent this email to customers who'd been with them for 90+ days.
The question: "Now that you've been using [product] for a while, what's the #1 skin concern you're still trying to solve?"
They got 200+ replies in 48 hours.
Here's what people said:
"I hate that my neck looks older than my face."
"I'm terrified of looking like I've had work done."
"My skin looks gray in photos and I don't know how to fix it."
None of that language was in their reviews. None of it was on their website.
But THAT'S the language that converts.
Because when you use those exact phrases in your copy, the reader feels like you're inside their head. Like you actually get it.
The best part? This works at any stage.
New customers: "What made you finally decide to try us?"
Long-term customers: "What's the one thing you wish we did better?"
Lapsed customers: "What made you stop using [product]?"
Every question unlocks a different layer of insight.
For now, hit reply and tell me: If you sent a no-link email to your customers tomorrow, what would you ask them?
I'll tell you if it's a good question or if you can sharpen it.
See you tomorrow,
Jeremiah
P.S. Once you've got all those responses sitting in your inbox, the next challenge is knowing what to look for. Tomorrow I'll show you the specific type of detail that makes skeptical buyers stop and think, "Wait, how did they know that?" It's hiding in almost every response you get … you just need to know how to spot it.
100% Typo Guarantee … This message was hand-crafted by a human being … me. While I use AI heavily for my research and the work I do, I respect you too much to automate my email content creation.
There was no review queue, no editorial process, no post-facto revisions. I just wrote it and sent it … therefore, I can pretty much guarantee some sort of typo or grammatical error that would make all my past english teachers cringe.
Anonymous Data Disclaimer … Most of my clients prefer that I not share the inner workings of their businesses or the exact details of the marketing strategies we develop. In order to be able to share my own proprietary intellectual property without violating the sensitive nature of my relationship with them, I often anonymize what I share with you. This often includes changing the specifics of their industry, what actually happened, or what we actually developed together. When I make these changes, I work to preserve the success principle I want to convey to you while obscuring sensitive data. This is necessary.