The screenshot strategy (and how to make 50 ads in a weekend)

Yesterday I promised to show you how to produce high volumes of visually diverse creative without a Hollywood budget.

Here's the truth: You probably already have everything you need.

Let me start with the most counter-intuitive high-performer I've seen in the last six months.

A screenshot.

Not a professionally shot video. Not an influencer testimonial. Not a 3D product render.

Literally a screenshot of the product buy box from the website.

An accessory brand tested this. They took a screen capture of their product page the image, the price, the "Add to Cart" button, the star rating and ran it as a static ad.

It outperformed their fancy high-production videos by a significant margin.

Why does this work?

Because it creates perfect continuity. The user sees the offer in the ad, clicks, and lands on a page that looks exactly like what they just saw. No confusion. No "wait, where's the thing I clicked on?" moment.

It sets the right expectation immediately.

But here's the bigger lesson: You don't need a production budget to create visual diversity. You just need to think differently about what "creative" means.

Let me show you three ways to generate high volumes of visually distinct ads without hiring a film crew.

Take screenshots of different parts of your funnel:

Each one is visually distinct. Each one gets a different Entity ID. Each one speaks to a different objection or desire.

One brand I work with did this and launched 18 static ads in one day. Zero production cost. Reach magically increased.

Take your existing product photo and use AI tools (like Gemini or similar) to place it in different environments.

Your protein powder on a kitchen counter. Then on a gym bench. Then next to a blender with fresh fruit. Then on a camping table outdoors.

Same product. Multiple visually distinct ads. multiple different Entity IDs.

A supplement brand used this method to create 40 variations of their hero product shot. Cost: Three hours of time + a couple of affordable AI tools.

Take a static image and add subtle motion to change the Entity ID.

Water moving in the background. Steam rising from a cup. Leaves falling. A slow zoom on the product.

You can do this with inexpensive tools. It takes five minutes per ad. My favorite is Whisk by Google.

A home goods brand took 12 static product images, added simple motion to each one, and suddenly Meta treated them as 12 separate ads instead of ignoring 10 of them.

Here's the strategy that ties it all together: The 50-Ad Launch.

Instead of launching 5 ads per week (which resets the learning phase constantly), stockpile creative and launch 50+ ads at once in a single ad set.

I know that sounds insane. But remember what I said yesterday: Meta's algorithm now optimizes by ignoring the losers, not by you manually turning them off.

Give the algorithm a massive buffet of visually diverse options. It will automatically route budget to the winners and give the losers zero spend.

You don't need all 50 ads to be "good." You need 50 ads to be different so Meta can find the pockets of people who respond to each one.

The bottom line: You don't need a Hollywood budget. You need volume and visual diversity.

Screenshots are free. AI tools are free (or cheap). Adding simple motion takes minutes.

The constraint isn't money. It's mindset.

The new way is: "We need to make more, different ads and let the algorithm pick the winners."

My question for you: If you spent this weekend creating 50 visually diverse ads using the methods I just described, what would stop you? Time? Tools? Not knowing where to start?

Hit reply and tell me. If the answer is "I don't know how to execute this," I can help.

See you tomorrow,

Jeremiah

P.S. If you've been stuck at a certain spend level and can't scale profitably, I'd bet money it's because you're still talking to your first audience not the next one. Let me know if I can help in any way.

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