What happens after you nail PMF

Quick question:

What do you do when you've maxed out your best market?

Let's say you've nailed your Product-Market Fit statement. You're scaling profitably. Meta is happy. You're happy.

But then you hit a ceiling.

You've reached the maximum number of "gym rats" (or whatever your market is) that Meta can find for you at your target cost.

Now what?

This is where most brands panic.

They start throwing spaghetti at the wall. They dilute their messaging trying to appeal to "everyone." They burn cash testing random angles.

Here's what you do instead:

You go back to the formula.

Remember that supplement brand spending $100k/day on "gym rats"?

When they hit saturation, they didn't abandon what was working.

They identified a second market segment with a different pain point.

Turns out, their product also worked incredibly well for a completely different group: busy professionals who wanted energy and focus without the jitters.

New market: "Desk jockeys"

New pain: "Afternoon crashes killing productivity"

New benefit: "All-day energy and focus"

New apprehension: "Without jitters or weird ingredients"

Same product. Different PMF statement. New growth runway.

Here's the pattern:

When you nail Product-Market Fit for one segment, you get:

And when you hit saturation? You don't start over.

You take what you learned and apply the same formula to a new market.

We've seen this pattern over and over. One client started with retirees struggling with a specific health issue. Scaled that. Then identified a second segment: middle-aged parents dealing with a different but related problem.

Same product. Multiple PMF statements. Compounding growth.

But here's the key:

You have to nail the first one before you move to the second.

Most brands try to talk to everyone at once. That's why they can't scale past $3,000 or $5,000 a day.

The brands spending $50k, $100k, $200k a day?

They started with ruthless focus on ONE market. Then expanded strategically.

So here's my final question for this series:

Are you currently trying to talk to everyone, or have you picked your ONE market to dominate first?

Hit reply and let me know where you're at. If you're stuck figuring out who that ONE market should be, tell me about your product and I'll help you think through it.

No pressure, no hard sell. Just real guidance.

See you tomorrow,

Jeremiah

P.S. … If you want help building your PMF statement or testing it properly, just say so in your reply. I'm happy to help however I can.

P.P.S. … Tomorrow I'm going to show you the one metric that tells you … within days … whether you've actually nailed your PMF or if you're still guessing. It's not the metric most people watch, but it's the earliest signal that everything is about to change. Stay tuned.

100% Typo Guarantee … This message was hand-crafted by a human being … me. While I use AI heavily for my research and the work I do, I respect you too much to automate my email content creation.

There was no review queue, no editorial process, no post-facto revisions. I just wrote it and sent it … therefore, I can pretty much guarantee some sort of typo or grammatical error that would make all my past english teachers cringe.

Anonymous Data Disclaimer … Most of my clients prefer that I not share the inner workings of their businesses or the exact details of the marketing strategies we develop. In order to be able to share my own proprietary intellectual property without violating the sensitive nature of my relationship with them, I often anonymize what I share with you. This often includes changing the specifics of their industry, what actually happened, or what we actually developed together. When I make these changes, I work to preserve the success principle I want to convey to you while obscuring sensitive data. This is necessary.