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Dive into a collection of past posts and rediscover timeless content.
The real priority stack (that most founders skip)

Dec 16, 2025

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5 min read

The real priority stack (that most founders skip)

If the first impression doesn’t create recognition, the headline is irrelevant ...

Jeremiah Allen
Jeremiah Allen
Why chasing the perfect headline is a waste of ad budget

Dec 15, 2025

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4 min read

Why chasing the perfect headline is a waste of ad budget

This is where most ecommerce founders burn their ad budget ...

Jeremiah Allen
Jeremiah Allen
From raw language to converting copy

Dec 14, 2025

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4 min read

From raw language to converting copy

The formula that turns customer language into sales ...

Jeremiah Allen
Jeremiah Allen
The "anti-marketing" moment

Dec 13, 2025

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4 min read

The "anti-marketing" moment

The detail that makes them believe ...

Jeremiah Allen
Jeremiah Allen
The no-link email (that gets customers talking)

Dec 12, 2025

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4 min read

The no-link email (that gets customers talking)

How to get 50+ replies in 24 hours ...

Jeremiah Allen
Jeremiah Allen
The three personas (and why you're talking to the wrong one)

Dec 11, 2025

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4 min read

The three personas (and why you're talking to the wrong one)

You have to ask different questions. And you have to create space for people to be honest.

Jeremiah Allen
Jeremiah Allen
Stop writing copy and start listening

Dec 10, 2025

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4 min read

Stop writing copy and start listening

You're guessing (and your customers know it) ...

Jeremiah Allen
Jeremiah Allen
The screenshot strategy (and how to make 50 ads in a weekend)

Dec 9, 2025

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6 min read

The screenshot strategy (and how to make 50 ads in a weekend)

You already have the creative ...

Jeremiah Allen
Jeremiah Allen
The algorithm doesn't care about your hook

Dec 8, 2025

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5 min read

The algorithm doesn't care about your hook

Entity IDs and the Andromeda shift ...

Jeremiah Allen
Jeremiah Allen
Rich, poor, and smart

Dec 7, 2025

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5 min read

Rich, poor, and smart

When your CPA climbs, it's usually not a traffic problem ... it's a messaging problem.

Jeremiah Allen
Jeremiah Allen
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